An Intersectional Critique of Nike’s “Play New” and “Tomorrow” Campaigns

For their final project in FG212/RM200/FM206 Critical Media Studies (Block C 2021), Keiddrick “Kay” Fizer, Quattro Musser, Amalia Lopez, Shelsea Reyes, and Pardes Lyons-Warren conducted an intersectional analysis of a poster from Nike’s “Play New” campaign and its “Tomorrow” digital commercial. For the new media creation portion of their project, they recreated the poster and commercial, carefully acknowledging their own limitations regarding ableism, class, and a lack of subtitles.



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