Razors Build for Womankind: Are Billie Razors Breaking Boundaries?

By Sage Reynolds



Launched in 2017, Billie was founded by Jason Bravman and Georgina Gooley with the vision “to create an unapologetically, female-first company in the boring, male-dominated shaving category” while rejecting the Pink Tax along the way. In June of 2018, Billie released “Project Body Hair,” which acts as “a celebration of female body hair…wherever it is or isn’t” (“The New Body Brand”). This online campaign began with a video production on Youtube as well as an image gallery on their website. It is also a hashtag (#projectbodyhair) that encourages people to post photos with as much or as little body fuzz that they want. The video, which has over 1.2 million views and looks like a music video about female body hair, was directed by Ashley Armitage and features Princess Nokia’s song “Tomboy.” Billie focuses on closeups of women’s hair: armpits, bellies, toes, legs, unibrows bikini line. Finally, an ad that shows what natural female body parts look like: hairy!

It’s pivotal to look deeper into Billie’s mission approach, selling tactics, and advertisements. Billie’s mission could seem ironic by embracing a movement that makes purchasing razors obsolete. Is this pro-hair approach genuine? Or is it trying to appeal to people who support the pro-hair movement but still buy a pretty razor to shave? Is Billie simply exploiting people with body hair/people who choose not to shave to sell their product? Billie says they are all about being the razor that is there when you want to shave, but where is the narrative about where this want comes from? Does an 11-year-old girl who just began to grow hair want to take a razor to her flesh? Or is she convinced that there is something fundamentally wrong with female body hair? Is the video “Project Body Hair” exploiting people that grow their body hair to sell a product that will do just the opposite? It’s easy to be skeptical of Billie, whose mission is to “make the internet a little fuzzier” while selling products to strip that fuzz from real life.

Billie’s efforts to disrupt the dominant discourse around female body hair are receiving praise from customers and critics. Creating more access to products through Billie’s cheaper prices and relatability to more bodies is an important effort to recognize. Knowing how Billie can improve too is just as crucial. But no matter how progressive a company may be, it is always important to look deeper into their mission and what assumptions these promises rely on. Other razor companies should take notes from Billie, but ultimately it is up to you if a hair removal tool can be pro-hair.

Calling senior and junior FGS majors and minors!!!

We are strongly encouraging participation from junior and senior Feminist and Gender studies majors and minors in upcoming focus groups conducted by Triota cabinet and sponsored by the Feminist and Gender Studies department. We have been entrusted to create and facilitate a focus group structure that would provide faculty with a richer account of Feminist and Gender Studies student experiences and a better understanding of the effects of their labor and decision-making in creating curriculum, planning events, supporting students amongst other things.The focus groups we are facilitating this Spring will include only junior and senior Feminist and Gender Studies majors and minors.

Each class (juniors and seniors) will have one date option per block (Block 6 and Block 7). So please look at the dates carefully and contact any triota cabinet member below for access to the survey link if you didn’t already receive an email. We need this information ASAP so please fill out the survey as soon as possible or email us with any questions. Location TBD. Lunch will be provided!!!

Please see the dates and times below and click on the survey link to select a spot. Please be sure to choose the right date for your year. There are only TWO dates per class and we are limiting the spots so that we can ensure a more even number in each group, so select the date you want ASAP to ensure your spot. .

Junior Dates (Junior majors and minors select one):

Friday March 6                  12:30-2:30

Wednesday March 25         12:30-2:30


Senior Dates (Senior majors and minors select one):

Monday March 2               12:30-2:30

Wednesday April 1            12:30-2:30


Again, feel free to reach out to any of us if you have questions or concerns.

Zivia Berkowitz ‘21 (Administrator) z_berkowitz@coloradocollege.edu

Mekael Daniel ‘20 (Vice President) m_daniel@coloradocollege.edu

Judy Fisher ‘20 (President)j_fisher@coloradocollege.edu