An Intersectional Critique of Nike’s “Play New” and “Tomorrow” Campaigns

For their final project in FG212/RM200/FM206 Critical Media Studies (Block C 2021), Keiddrick “Kay” Fizer, Quattro Musser, Amalia Lopez, Shelsea Reyes, and Pardes Lyons-Warren conducted an intersectional analysis of a poster from Nike’s “Play New” campaign and its “Tomorrow” digital commercial. For the new media creation portion of their project, they recreated the poster and commercial, carefully acknowledging their own limitations regarding ableism, class, and a lack of subtitles.

 

 

A Critique of American Eagle’s “Future Together! Jeans Forever!” Campaign

For their final project in FG212/RM200/FM206 Critical Media Studies (Block C 2021), Tess Greenhaw, Nghi Lam, and Julissa Torres critiqued print and audiovisual media from American Eagle’s “Future Together! Jeans Forever!” campaign, focusing especially on the campaign’s ageism, ableism, and classism. For the new media creation portion of their project, they created a new print advertisement and digital commercial, carefully acknowledging their own limitations regarding colorism, gender roles, the gender binary, and ableism during their in-class presentation.