Crazy, Rich, “Hegemonically Masculine” Asians?

crazy rich asians

By Jane Hatfield

Although attempting to be progressive as the first Hollywood film with an all Asian cast in over 25 years, Crazy Rich Asians perpetuates traditional gender norms of hegemonic masculinity and femininity. The texts Everyday Women and Gender Studies and Gender Inequality help display the implications of the movie’s differing portrayal of both genders.

The bachelor and bachelorette party scenes in the film define typical gender roles as the men party, drink, and shoot guns while the women shop, gossip, and tan on the beach. At the bachelor party, the men are constantly surrounded by beautiful female models, all of whom sit around them or on their laps in tiny bikinis. This portrayal of women reinforces the belief that women exist only in order to appeal to men, to be seen as sexual, beautiful objects for the taking. As Judith Lorber explains in Gender Inequality, “one of the manifestations of men’s objectification of women is the male gaze, the cultural creation of women as the objects of men’s sexual fantasies” (174). The scene further supports traditional masculinity when one bachelor takes a bazooka gun and fires it off of the ship. Since this act of aggression and the use of guns is seen as stereotypically male, Crazy Rich Asians supports traditional gender norms. In “Racializing the Glass Escalator,” Adia Wingfield concludes, “contemporary hegemonic masculine ideals emphasize toughness, strength, aggressiveness, heterosexuality, and a clear sense of femininity as different from and subordinate to masculinity” (266). Through its bachelor party scene, Crazy Rich Asians perpetuates hegemonic qualities of masculinity and depictions of women as subordinate to men.

On the flip side, the Asian women in the bachelorette party spend most of their time on a shopping spree, squealing with joy at the thought of buying new clothes and products. The portrayal of characters Araminta, Amanda, and Francesca as product-crazy consumerists redefines the stereotype that femininity is defined by an interest and dedication to beauty. In “The Muslim Women,” Lila Abu-Luhgod states that America is “a nation that exploits women like consumer products or advertising tools, calling upon customers to purchase them”  (31). While reinforcing the idea that women are the primary consumer of beauty products, the film also suggests that women themselves are a product to be consumed, as evident in the sexualization and objectification in Crazy Rich Asians’ bachelor party scene. Further, when Amanda and some of the other girls leave a dead fish on Rachel’s bed with the words “gold-digging bitch” written on the mirror, Crazy Rich Asians perpetuates the stereotype that women are inherently bitchy and love to gossip, especially when it comes to their boyfriends.

Overall, whether overt or not, the differing portrayal of females and males in Crazy Rich Asians reinforces hegemonic masculinity, As Braithwaite and Orr state in Everyday Women and Gender Studies, “these are the characteristics of real men constantly              re-presented around us, in everything from popular culture (film, TV, music videos) to the workplace; indeed there is a long history of such representations of what has been called hegemonic masculinity” (311). Since the film constantly switches back between shots from the bachelor and bachelorette parties, Crazy Rich Asians helps to contrast and define what it means to be feminine and masculine.


Note: This essay was written by a student in Dr. Heidi R. Lewis’ First-Year Experience (FYE) course FG110 Introduction to Feminist and Gender Studies. FG110 teaches students how to examine, power, inequality, and privilege along the lines of gender, sexuality, race, socioeconomic status, age, physicality, and other social, cultural, and political markers using multi-, inter-, and transdisciplinary approaches. The students visited a local theatre to screen Crazy Rich Asians, and this essay was written in response.

San Junipero: Recognizing Inclusion in Awards and Media

By Hailey Corkery


At the 2017 Emmy Awards, Black Mirror: San Junipero won two awards: “Outstanding Made for Television Movie” and “Outstanding Writing for a Limited Series, Movie, or Dramatic Special.” In this episode of Black Mirror, two women named Kelly and Yorkie meet and fall in love in San Junipero, a technologically created space in which people who are either dead or sick spend their time­. In this digital manifestation of an afterlife, the deceased are permanent inhabitants and the ill, like Kelly and Yorkie, are “tourists” who can only spend a few hours a week in this destination. The recognition given to San Junipero from the Television Academy was applauded by many due to the TV movie’s representation of many different marginalized groups as well as its celebration of queer relationships. While this instance of minority representation in media and its Emmy win is significant, it is imperative to inquire about the ways in which the representation in this film is presented: how was this episode of the Netflix hit series inclusive and celebratory and how was it exclusive and problematic? 

Black Mirror fans’ praise is mainly focused on the relationship between Kelly and Yorkie. The two women meet in a club and after some flirtation, Kelly asks Yorkie to sleep with her. Yorkie politely declines, but a week later, she looks for Kelly in the same club. Yorkie finds her and tells her that she really does want to sleep with her, but is nervous because she has never slept with a woman before (we later find out Yorkie has never slept with anyone before and this is really where her anxiety came from). Kelly listens to Yorkie and then takes her home. The sex scene is very brief and does not show much: the couple is only seen kissing in a bed and just beginning to take off clothing. This sex scene differs from sexual encounters in other queer television shows. For example, The L Word shows graphic sex scenes, “relying heavily on heteronormative or hypersexualized images” (Kessler 603). The simple indication of the sexual encounter in San Junipero, however, takes away the common media trope sexualizing and degrading lesbians purely for heterosexual male pleasure.

The relationship is also commended for giving the couple a happy ending–out of the few queer couples represented in television and movies, many do not get the privilege of receiving this positive fate. Also, the women’s relationship, which eventually turns into a marriage, does not take on heteronormative roles. Many queer couples are thought to have a “man” and a “woman” in the relationship, but San Junipero does not give into this stereotype, or any gender roles regarding relationships. Many romances in media depict female passivity as being “at the heart of romance” (Radway 64), but neither of the protagonists take on a “feminine” (i.e. submissive) role in their relationship. This power balance between the two women resists the heteronormative roles of the dominant and the subordinate placed onto queer couples.

The couple are also representative of other marginalized groups. Yorkie is white and Kelly is black, creating a successful representation of an interracial marriage. Also, outside of San Junipero, the two women are in their eighties and are sick and disabled; Kelly is dying of cancer and Yorkie is quadriplegic. This includes older women in the narrative and discredits the myth that only young people can fall in love and be queer. This representation of age, however, is somewhat problematic. When they are in San Junipero, Kelly and Yorkie are in their twenties. The fact that these women leave their old age behind romanticizes youth and echoes the fact that “[i]n popular culture the older female body is particularly vilified” (Fairclough 298). This relation of the older female body to sadness and boredom perpetuates ageist stereotypes.

Another possible issue in Black Mirror: San Junipero is the promotion of consumerism. In their happy ending, Kelly and Yorkie live together in a big, beautiful house and in the very last scene, drive away in a fancy new car. This, in turn, promotes luxury: “Because television shows are so heavily skewed to the ‘lifestyles of the rich and upper middle class,’ they inflate the viewer’s perceptions of what others have, and by extension­–what is worth acquiring” (Schor 253). This subtle promotion of indulgence through the belongings that constitute San Junipero’s happy ending perpetuates society’s high value of consumerism.

Another question to consider when analyzing this TV movie is this: is the inclusivity of marginalized people merely included for branding and monetary reasons? It is essential to consider this because it is often problematic when media includes “empowerment via consumption in the marketplace” (Murray 285). Was the celebration and visibility of queer women in this episode purely created to increase the number of Netflix’s subscribers or to get Netflix more publicity? It could possibly be a “cause branding strategy that merges messages of corporate ‘concern and commitment for a cause’ (Cone 2000) with the participation of [the audience] for the same social goals, further concealing corporate aims” (Murray 286). However, it is extremely difficult to truly determine the main goal of the production of this work.

Due to the fact that television is ingrained in capitalism, it is challenging for a TV show or movie to be issue-free when it comes to representation and oppression. With that in mind, Black Mirror: San Junipero did a great job of being inclusive in its unique narrative while also trying to defeat stereotypes of different minority groups. Not only is the creation of this story important, but also the awards it won are also extremely noteworthy. The fact that a diverse production received multiple awards and lots of positive publicity could possibly push other screenwriters to create more stories that fairly and accurately represent people of minority groups.