#WhyChoose?: An Analysis and Satire of Dove’s #ChooseBeautiful Campaign

For their final project in FG212/RM200/FM206 Critical Media Studies (Block 4 2018), Evan Doherty, Tselate Dawit, Andrew Rodden, Kieran Blood, and Yu Li critiqued print and audiovisual media representing Dove’s #ChooseBeautiful campaign. For the new media creation portion of their project, they created a new poster and commercial. Scroll to the bottom of the page to see their presentation, which further explains their analytical and creation processes.

Dove Print

Doherty Print