Versace, Man!: Hegemonic Masculinity in Versace’s Dylan Blue Campaign

For their final project in FG212/RM200/FM206 Critical Media Studies (Block 4 2018), Louisa McBride, Emma Locke, Miles Montgomery, Ethan Knowles, and Stella Gardner critiqued print and audiovisual media representing Versace’s Dylan Blue cologne advertising campaign. For the new media creation portion of their project, they created a new poster and commercial. Scroll to the bottom of the page to see their presentation, which further explains their analytical and creation processes.

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McBride Print