For their final project in FG212/RM200/FM206 Critical Media Studies (Block C 2021), Keiddrick “Kay” Fizer, Quattro Musser, Amalia Lopez, Shelsea Reyes, and Pardes Lyons-Warren conducted an intersectional analysis of a poster from Nike’s “Play New” campaign and its “Tomorrow” digital commercial. For the new media creation portion of their project, they recreated the poster and commercial, carefully acknowledging their own limitations regarding ableism, class, and a lack of subtitles.
Created by Pardes Lyons-Warren (Editor), Mazlyn Freier (Editorial Assistant), Carol Holan (Journalist), Rhetta Power (Journalist), and Mia Altenau (Graphic Designer)
“Our goal is to provide a relevant publication for you: the queer youth of America. We are inspired by the Riot Grrrl philosophy of craving ‘records and books and fanzines that speak to US that WE feel included in and can understand in our own ways’ (Bikini Kill 478). We know that there are a lot of
magazines targeted to teen girls, but we also know straight girls aren’t the only teens who want to read magazines. We’re here hoping to add something different to the mix, because we rarely felt spoken to or included.”
—Pardes Lyons-Warren, Editor