A Critique of Pepsi’s “Live for Now” Campaign

For their final project in FG212/RM200/FM206 Critical Media Studies (Block C 2023), Vivienne Diggs, Misbah Lakhani, Zach Looney, and Danny Weight critiqued print and audiovisual media for Pepsi’s “Live for Now” campaign, focusing especially on race and gender. For the new media creation portion of their project, they created a new print advertisement and digital commercial, carefully acknowledging their own limitations.

 

 

 

 

 

Growing Pains

Created by Latra Demaci (Editor), Elle Triplett (Journalist), River Clarke (Journalist), and Vivienne Diggs (Graphic Designer) in FG200 Feminist Theory during Block 6 2022

“Although we speak to high school students transitioning to college, we acknowledge the differences within this group in terms of access to educational tools and exposure to a general culture of speaking about sexual identity, gender, and forms of relating. Throughout this issue, we try our best to present and define concepts. However, if in-depth explanations are needed, we encourage our readers to further research in this direction.”
—Latra Demaci, Editor

View the “Table of Contents” below, and click here to read Growing Pains in its entirety.

Video

Time, Place, and Race: Exploring Social Constructionism

This video, written and produced by Vivienne Diggs, Kay Fizer, Emmaline Hawley, William Holtz, and Sydney Lau in FG110 Introduction to Feminist & Gender Studies at Colorado College with Professor Heidi R. Lewis during Block 4 2021, explains social constructionist theories about race.