A Critique of Pepsi’s “Live for Now” Campaign

For their final project in FG212/RM200/FM206 Critical Media Studies (Block C 2023), Vivienne Diggs, Misbah Lakhani, Zach Looney, and Danny Weight critiqued print and audiovisual media for Pepsi’s “Live for Now” campaign, focusing especially on race and gender. For the new media creation portion of their project, they created a new print advertisement and digital commercial, carefully acknowledging their own limitations.